Released on = March 1, 2007, 7:35 am

Press Release Author = TV World press

Industry = Retail

Press Release Summary = The arrival of tvworld.co.uk is set to change the UK flat
screen TV market.

Press Release Body = TV World, part of the Digital World group, has launched a site
dedicated to flat screen LCD and plasma TVs called tvworld.co.uk.

The www.tvworld.co.uk website will offer the full range of flat screen TV models,
including Sony, Samsung and JVC and will be the largest dedicated site in the UK.
Tvworld.co.uk will take advantage of the company\'s strong buying power to offer low
prices unavailable from many retailers.

The company believe that their expert knowledge will give them the edge over their
competitors.

Andrew Noblett, Web Sales Manager for TV World, said: \"By specialising just in flat
screen TV products, we are able to offer good advice and still keep our prices low.
We are a true flat screen specialist which means our experts have the knowledge to
offer good advice.\"

The flat screen TV market is growing year on year with 80% of the estimated five
million TVs that will be bought in 2007 predicted to be flat screen models. It is
this market need for a specialist retailer that TV World will hope to fulfil.

Noblett continued: \"At present a lot of products are sold by general electrical
websites who are usually unable to offer specialist advice.\"

This dedicated and professional approach is already producing significant benefits
for the customers. \"Our huge buying power means that we can offer top quality
products at the UK\'s lowest prices. At the moment our HD Ready 26inch LCD TV with
Hitachi Panel at £299 is proving very popular and we expect these buying trends to
continue,\" said Noblett.

About TV World
TV World (www.tvworld.co.uk) is part of one of Europe's leading flat screen
suppliers, the Digital World Group Ltd. It has the widest range of flat screen TV
solutions in the UK from all of the leading brands.

TV World has partnerships with Sony, Samsung, LG, Toshiba, Hitachi, Philips, LG,
Time, Panasonic, Takapi and Sharp to ensure it can provide a comprehensive range of
products to its customers. Because tvworld.co.uk is dedicated solely to selling
flat screen TVs and home cinema accessories, everyone from the sales staff to the
customer service staff are experts in the products and technology.

Web Site = http://www.tvworld.co.uk

Contact Details = For further information contact:
Andrew Noblett
Email: media.enquiries@tvworld.co.uk
Tel: 01282 684440 EXT 7358